It’s that time of year again when thousands of franchise professionals gather for the biggest franchising event of the year, the annual International Franchise Association convention. #IFA2016!
The convention offers a comprehensive program providing education in all aspects of franchising, continued professional development and sharing of best practices.
Personally, my attendance always starts with the annual Franchising Gives Back. This is when the franchise community will come together to support a charity of the host city. This year we are helping veterans in the San Antonio Texas area.
Next on my calendar is the Annual Leadership Conference. The theme is Built to Last: Learn at Every Turn. The keynote speaker is Dina Dwyer-Owens, Co-Chair, The Dwyer Group. This conference is designed to provoke thought and discussion around the art of growing, adapting and, at the same time, remaining true to the core concept, talent or idea. “You will be inspired by the leaders of brands and organization who represent the art of this very adaptation.”
From there I will attend committee meetings (Membership and the Marketing and Technology committees), moderate round-table sessions, attend education sessions, network, visit exhibitors to learn what’s new and creative and best of all see old friends and make new ones.
Remember to follow along via #IFA2016 and I hope to see you there!