Book Review of Fierce Loyalty as a Street Team Member

Sarah Robinson's book Fierce Loyalty

Sarah Robinson’s book Fierce Loyalty

As a Street Team Member I received an early copy of Sarah Robinson’s new book Fierce Loyalty: Unlocking the DNA of Wildly Successful CommunitiesIt was an honor to receive and review her book and great fun getting to know the other Street Team Members!

I had the pleasure of meeting Sarah at a TweetUp in Chicago in 2010 and immediately followed her on Twitter and subscribed to her blog Escaping Mediocrity.  Sarah is President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence.

There are several lessons in Sarah’s book beginning with: “Every day, decide that a fiercely loyal community is your goal, no matter what.”

The DNA – five building blocks to fierce loyalty

Sarah Robinson

Sarah Robinson


  1. A Captivating Common Interest
  2. People Who Share This Common Interest
  3. A Set of Compelling Needs
  4. A Specific Organizational Structure
  5. Advanced Evolution of the Community

Three hallmark qualities that move a group from just a community to a Fiercely Loyal Community

  1. The Evolution of Pride
  2. The Evolution of Trust
  3. The Evolution of Passion

Eleven Fierce Loyalty Accelerators

  1. Make members feel valued and important
  2. Create something together
  3. Fight a common enemy
  4. Create a culture of “we”
  5. Empower members to make the community their own
  6. Build in Exclusivity
  7. Create a barrier to entry
  8. Stand for something bold
  9. Build organizational structure with an eye toward fostering Pride, Trust, and Passion
  10. Initiate opportunities for shared experiences
  11. Love your community

The book is just under 100 pages. Sarah provides real world case studies and actionable model drawing from her own experiences and research. It is available on Amazon in paperback and the Kindle edition is currently available for just $2.99. I love that 15% of all the book proceeds will be given to the Shoes For My Little Brother’s Orphanage Christmas Project.

Join the conversation on  Facebook, follow the Tumbler Blog, and learn more from her book Website.

“Never, ever forget that it’s not about your organization. It’s about the community and the people in it.”

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One comment on “Book Review of Fierce Loyalty as a Street Team Member
  1. Thanks for the overview – I’ll be ordering on my Kindle today!

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