Blog Archives

3 Reasons Why You Should Have A LinkedIn Company Page

Personal LinkedIn profiles are a must but too many business owners are missing an opportunity to showcase their business through a LinkedIn company page. Reason #1 A LinkedIn company page showcases the entire organization and not just individuals and/or employees. Did

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What’s New In 2016

We have recovered from the holiday festivities and ready to get back to work (not that we weren’t working in between family events and holiday parties). 2016 will be a great year building relationships,  leaving no social follower behind for

Posted in Business Management, social media, Social Technology Tagged with: ,

Digital Marketing Trends for 2016

I met Christian Pillat several years ago at the annual International Franchise Association (IFA) convention. We moderated a roundtable together on the use of social media and integrating podcasting into the digital marketing strategies of brands. It was exciting to

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Franchise Capital Exchange Under New Leadership

Franchise Capital Exchange (FCX)  is a unique event. FCX works closely with franchisors seeking investment capital to grow their franchise organization or are considering an exit strategy. FCX matches franchisors with private equity firms looking to make key investments in

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Your Community Wants You To Succeed

I really enjoyed chatting with Dave Delaney on his podcast: “New Business Networking with Dave Delaney”. Dave was one of the first people I followed on Twitter and had the pleasure to meet IRL (in real life) after exchanging tweets. In

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My Three Words for 2014

I have followed Chris Brogan for years and I love his New Year ritual of sharing three words for the year that will serve as a central focus for the year to come. Chris says, “The idea is to use

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Become An All-Star on LinkedIn

We know that LinkedIn is a business-related social networking site where users can build their network, prospect, and search for people within a certain industry. It’s no longer a site exclusive to job searches or recruitment.  LinkedIn allows users to

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Entrepreneurs Don’t Give Up

Imagine opening your website and you are greeted with the 404 message? That’s what happened to me  mid June, 2013. I was devastated! Earlier in the month, a franchise friend Christopher Jackson, College Hunks, alerted me that my email was

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MeetUp and Use Apps When Traveling

Last week I had the pleasure of crossing something else off my career bucket list – a tour of the Subway corporate location. It all started when I met Lisa Oak, Managing Director of Franchise Brands, LLC at an International

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