Community Spirit, Culture and Franchise Opportunity

I traveled to New York last week along with one million spectators to watch the NY Marathon. I’m so proud of my daughter who ran and completed her first full marathon! I love NY and to be part of the community spirit and patriotism at one of the biggest events of the year was exhilarating. The crowd was organized, polite, with one goal, to cheer and motivate loved ones and 50,000 dedicated runners representing 120 countries.

tina-running-marathon-at-mile-16I read an article recently on “Reasons to Run a Marathon” and I was not surprised how many of the reasons relate to franchising and entrepreneurship.

  • Step out of your comfort zone
  • Inspire others
  • Sense of Accomplishment
  • Become part of a community
  • Winning!


I added a few extra days to my New York visit and took the opportunity to visit one of franchising’s newest members, Woops! I often seek out franchisors that are new to me when I travel. I enjoy meeting the corporate team and learning more about their concept and culture.

There are several Woops! New York locations and I started my day at Worth Street in So Ho to enjoy a hot cup of coffee and waffle. The waffle was sprinkled with a small amount of powder sugar and needed nothing more.

Woops! opened at 6am and by 6:30, I wasn’t the only customer starting the day off to a perfect delicious start. The staff greeted their customers with a cheerful good morning and friendly conversations. The atmosphere was clean, bright, inviting and easy to relax and enjoy the ambiance and delicious food.

Later that morning, franchise colleague Lisa Oak, Oak Advisory Services joined me and we went to Brooklyn to visit another Woops! location. Tal Avivi, Founder & VP Design and Branding introduced us to a passionate team serving incredibly delicious macarons, and pastries. Lisa and I enjoyed not only learning more about Woops! but we tried many of the macarons. With more than 30 flavors it is hard to pick just one as my favorite. Tal’s vision of a bakeshop where customers can relax, network, or work and enjoy what she calls an “affordable indulgence” experience is a true entrepreneur success story.

Lisa has 30+ years experience in franchising and I asked what Lshe thought about the brand and locations. “Really enjoyed meeting Tal, Founder of Woops! She has created a great concept emanating from her bakery in Williamsburg, Brooklyn. Needless to say, the macarons are delicious and make a beautiful presentation both in the display and packaged as a gift. I can’t wait to see this franchise brand grow grow grow!”says Lisa.

Learn more about Woops! by watching their brand story below and find a location near you. I promise you will enjoy the experience immensely and if you are seeking a franchise opportunity, this one might be just for you!

Information on franchise opportunity:

Note: A version of this post appeared on LinkedIn

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