I met Christian Pillat several years ago at the annual International Franchise Association (IFA) convention. We moderated a roundtable together on the use of social media and integrating podcasting into the digital marketing strategies of brands.
It was exciting to have Christian join Jack Monson and me on Social Geek Radio. Christian experienced working with national brands and has successfully launched advertising campaigns for over 40 nationals brands and franchises in the last 3 years. As Managing Director, Adfinitely, he had a great deal to share about digital marketing trends.
2016 digital marketing trends to watch
- Programmatic ad buying
– companies are using different ways to launch ads evaluating the best time of day, geographies and audience to narrow the target paying for only effective ads vs blanketing the entire market.
- Integration of payment and booking tools into Websites
– Focus on the customer experience. A seamless integration for payment via your Website will create happy customers.
- Digital dollars moving to community influencers –
Find the influencers in your industry and grab them or your competition will. You cannot create the influencer, find the ones that have credibility and community and make them part of your story.
You can tune into the full 30 minute below
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