Franchise Story Telling

Last week I enjoyed a trip to Waco with Safeway Driving Franchise VPs, Ann Littmann, and Chelsea Sauder. We met Jack Monson, Director of Digital Strategy with Qiigo. Together we visited franchise leaders of The Dwyer Group and Young Chefs Academy.

We had two reasons to visit Waco. One goal was to introduce Ann and Chelsea, new International Franchise Association (IFA) members to leading franchise executives. Our other goal was to record “franchise stories” which will be shared at the upcoming FranTech Marketing and Technology Conference, October 26-27, in Austin Texas.

The Dwyer Group opened its doors in 1981 with only one brand. They are now the holding company of 11 service-based franchise organizations! Together, these brands provide a diverse array of specialty services through more than 2,500 franchises in 11 countries. It was not my first visit to Waco and The Dwyer Group but it was Ann and Chelsea’s.  I never tire of visiting with  Mark Liston (President, Glass Doctor) , Renee DuBois (Franchise Developer Rainbow International Restoration), Mary Kay Liston (President, Five Star Painting), and Melissa Brisk (Brand Manager Ground Guys)  or listening to their franchise stories and the “Code of Values”.  Ann and Chelsea learned a great deal about the various brands and operations at The Dwyer Group. What was really exciting about the visit was witnessing Ann and Chelsea sharing their franchise story with seasoned franchise professionals and how impressed Mark, Renee and Mary Kay were with the Safeway story! (Ann Littmann My Franchise Story via this LinkedIn post)

While in Waco, I also tested a custom Snapchat Geo Filter I created. It worked well but not perfectly. I will continue to test the feature prior to FranTech and my hands-on demonstration! Here is a short video on how to create a filter and submit to Snapchat:

On day two we visited the test kitchen at Young Chefs Academy. Young Chefs® Academy is a unique culinary experience offering cooking classes to children and teens. Each visit to Young Chefs® Academy is a new experience with fresh monthly themes and exciting new programs that encourage discovery and creativity. At Young Chefs® Academy,  staff of highly qualified teachers, chefs, and nutritional experts take the mystery out of cooking by providing an interactive learning experience that gives children the opportunity to develop a life-long love for the culinary arts.

The young chefs in training were having fun learning and eager to share all the details of their culinary skills with us. What really impressed us were the high school assistants. They were so involved in the teaching, cooking and working with young students. I approached one of the assistants, Katie, and asked if I could steal just a minute of her time and ask her a few questions on camera, and without hesitation, she agreed.

Below is a snapshot of photos and videos of our Waco trip! Ann, Chelsea, Jack and I will continue to collect franchise stories over the summer to share at FranTech.

We would love to hear yours!


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