Grow Your Business with Social Media

I am very passionate about the use of social media and how it can and should be used to grow business.

Yesterday a routine visit to my favorite local salon in Spring Texas, J Reed Salon & Day Spa turned into a live demonstration of the use of Periscope. When asked by J Reed Salon owner, Sue Reed, “how do you use social media”, I instinctively went into …. let me show you mode!  Live demonstrations involving the business owner in an actual training session has greater impact and honestly, I just can’t help myself!

One of J Reed Salon’s newest stylist, Ashton Stokes, hesitantly accepted the role of tour guide as I filled the role of videographer using Periscope. Ashton  did a great job walking us around the salon sharing products and services of J Reed. Ashton may have been hesitant at first but her passion and love of her job clearly took over. You would swear that we rehearsed the tour but we did not! The original scope received several replays and added hearts. (Scopes will live on Periscope for 24 hours allowing more views).

Watch the tour below.

Tips for your Periscope tours:

  • Be spontaneous! Don’t miss an opportunity to share. Periscope doesn’t need  rehearsal, editing and perfection.
  • Serving as Periscope user and tour guide is difficult. Enlisting help works best so the Periscope user can focus on comments, engagement and user can fill the role of producer/interviewer directing the tour guide.
  • Save and share. If you are not happy with final product, then delete. If saved via your device or application (for example then share…share…share!
  • Have fun. Periscope is one social platform where true transparency is critical. Bored Periscope users produce boring Periscopes.

Are you using Periscope? Share your handle with us in the comments so everyone can follow you!


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