My love of all things social and the use of social technology marketing methods including the tactical use of LinkedIn, Facebook, Twitter, Google+ and other platforms inspired me to establish FranCamp and the weekly Blog Talk Radio show, Social Geek Radio.
My suggestions to help any small business or franchise owner to improve your social and digital skills is easy.
Planning will begin early January for the first FranCamp 2013. Some of our previous presenters were: Matt Haller (IFA), Todd Leiser (Valpak), Marianne Murphy (Floor Covering), Jack Monson (Engage121), BJ Emerson (Tasti D-lite), and Clarissa Bradstock (Any Lab Test Now) presenting on building digital communities, monitoring and leveraging social platforms, the power of connecting, what to do when social media goes wrong and how to use local marketing via social media. All FranCamp recorded presentations can be found at this link: http://fransocialcamp.com/blog for viewing and download.
Who should attend? Anyone who works in franchising and small business and wants to integrate social technology: Leaders – CEOs, COOs, VPs of Marketing and VPs of Franchise/Sales Development. Anyone who deals with sales and lead generation, anyone who handles consumer side marketing should attend. If you work in the marketing department of a franchise system, this is for you. If you own a franchise or small business and want to learn more about how you can boost your local marketing, then FranCamp is for you.
We will return to Atlanta GA Spring 2013. If you are a presenter or have a topic of interest, please contact me.
Listen to Social Geek Radio
Get in touch with your inner geek with AK Stout and I, where business and social geekery converge! Listen in each week as we discuss the use of social technologies on today’s Web. Join us along with special guests as we talk about utilizing the various social technology platforms to connect with others. If you think you enjoy technology just as much as you do relationships, this show is for you. At the end of each episode don’t miss the #GeekItOut segment where we share cool and useful websites and apps that you just might not know about.
Whether you want to listen from your speakers, call-in, join in the chat or tweet along, here’s everything you need to know in order to participate: http://bit.ly/howtosgr
Learn from Experts
Shelley Roth says, “Social media has completely shifted the sales and marketing landscape and how business gets done. Corporate environments often thrive on an intense “eat-what-you-kill” approach. —The inclusive community-driven nature of social media is sending traditional sales sharks, and their shark tanks, the way of the dinosaur.” Shelley published: Shedding Your Sales Shark – Lessons from a Recovering Sales Shark & How to Apply Them to Social Media Marketing and Life. (http://springboardworks.com/books) You can listen to my interview with Shelley on Social Geek Radio via the player below.
Jason Falls and Erik Deckers authors of No Bullshit Social Media believe, “Social Media is no longer about chatting with your friends. It’s about driving business.” Their book and a free chapter can be found here: http://nobullshitsocialmedia.com/free-chapter Watch an interview of Jason and Erik as they discuss why they wrote the book and how it can help you with social media digital marketing.
As we enter 2013 consider adding social technology marketing as part of your strategic marketing plan. To help, you can download my guide on Social Technology Marketing Strategies via this link: http://bit.ly/QbEcun
Have a Successful 2013 becoming a Social Marketing Geek!