“Business networking is a socioeconomic by which groups of like-minding business people, recognize, create, or act upon business opportunities. A business network is a type of social network whose reason for existing is business activity.” Wikipedia
All true. It is why business professionals join LinkedIn: a professional social network with over 75 million users. Networking for business on Facebook, Twitter, Instagram and other social platforms are wildly popular and successful. Connecting with colleagues and candidates on-line increases exposure, builds social capital and relationships.
Good business is built through networking both on-line and off-line.
Don’t overlook the power of IRL
Finding the right IRL (in real life) network or business group to join is time-consuming and costly. Since starting my own business, I have attended various network meetings. I have been selective searching for a group that: I am comfortable sharing my business goals, urge me to market/sell smarter, will introduce new skills, support and challenge my business decisions. Last but not least a group where I can build personal relationships with the members.
Want to attend vs have to attend
Tuesdays have become the best business day of the week for me. I attend the Houston Business Executives Women in Sales (#HBEWIS) luncheon. I will spend over an hour driving to downtown Houston. Like most cities, it is not an easy drive. Despite the traffic and long commute, I am always excited to jump in the car and go!
From 11 – 1 each Tuesday: We share business goals, encourage each other to market/sell smarter, undoubtedly introduced to new skills, and challenged to make better decisions. I spend a few hours building personal relationships with a group of women that I have grown to admire, respect and call friends!
I would like to introduce the #HBEWIS members. Please connect with the women. They are strong business leaders and members of the community that can help you grow your business.
How do you network to grow your business? Do you have a networking group you’d like to introduce us to?