You have hired an outside professional or firm to handle your social engagement. Great! You will now magically have hundreds of new followers and increased sales. Not!
In order to socially connect with your audience they must know who you are and where to find you. The firm/adviser you hired will do the heavy work. Responsibilities might include building the platform, providing great content, increasing visibility and engagement. What is your responsibility as the business owner? Do you sit back and watch the numbers grow? Um, no!
Make it easy to connect
After you and your adviser have decided on the appropriate social platforms for your business be sure that family, friends and most of all your customers know you have entered the cyber world and make it easy for them to connect with you.
How many times have you been asked for your email address while checking out at the cash register? Chances are the retail establishment is collecting addresses to send a newsletter, coupons, and special event invitations. Are you doing the same? As you are talking to your loyal customers, ask if you can add their email to your newsletter distribution.
Conduct a survey
How have you collected permission to stay connected? Have you asked your clients if they are active on Facebook, Twitter, Google+? Have you invited them to connect? Do you know what platform preference they have? Survey your customers to find out. Be sure to ask for their social platform information so that you can reciprocate the like on Facebook, Follow on Twitter, and Circle them on Google+
Share and promote your URLs
How many emails do you send in a day/week/month? Does your signature represent you socially? If you want people to Like your Facebook page, Follow you on Twitter, etc, be sure to share your URLs everywhere. Email signature, collateral, business cards, signage, Website…everywhere and anywhere you display your logo and/or phone number you should also display social contact information. If you have retail location, post signs that say “Like us on Facebook” in your location. You might want to include the URL.
Spice up your telephone voice message
Invite callers to check out your Facebook page! Consider rewards. It never hurts to try something new like, “I’m sorry I’m not available to take your call at this time. Please leave your name and number and I will return the call as soon as possible. In the meantime, please visit us on Facebook and like the page www.facebook.com/yourcompanyname. We will send you a free …
Get everyone on the band wagon
Don’t be afraid to ask your employees, family, and friends to share your social platform links. Reach out and invite them to connect and then ask them to go one step further and share. The average Facebook connection an individual has is 150. Imagine if half of your connections each shared the link to your Facebook page, Twitter handle and/or LinkedIn profile! When people engage they also endorse and recommend. But sometimes you have to ask for the engagement.
Don’t reinvent the wheel
Your colleagues are a wealth of information. Take advantage of the knowledge they share by liking their page, and then sharing their posts. For example, a franchisee in Houston posts an article about aging gracefully. It’s a great article with useful information. The Palm Beach franchisee reads the article via the Facebook post and determines it is relevant for their local community. Should the post be shared directly from the Website or where it was found on the Facebook page? This is a common courtesy in social media that is often skipped. My advice is to share the Facebook post of the colleague.
Recognition is rewarding
Did you receive an endorsement on LinkedIn, a new Like on Facebook, a new follower on Twitter and/or a new subscriber to your newsletter? Did you thank them? Did you welcome the new member to Facebook by sending a private message or thanking them publicly on your page? I know it’s tedious but do you thank your Twitter followers who RT your information? All of this goes a very long way.
Whether you have hired a virtual assistant, a community manager, or a firm to handle your digital presence and marketing, please consider the above tips to enhance what you are paying for!